Brand Innovation FOR Merrill Edge
The Face Retirement app was a digital experience aimed at new customer acquisition and increasing assets under management among existing millennial customers. Using proprietary research and innovative technology, our mobile app and media campaign gained national press coverage, raised brand awareness and converted thousands of Bank of America customers.
AR EXPERIENCE FOR ANGRY ORCHARD
To grow revenue, #1 hard cider brand Angry Orchard had only one option—increase occasions for cider consumption. To support brand business goals, M! Brand’s approach was to share food recipes for each Angry Orchard Cider style with palette exciting food pairings. The result was Boston Beer Company’s first ever Augmented Reality brand experience.
GLOBAL Brand Identity FOR Biogen
Boston Biotech giant Biogen Idec needed a new brand identity to coincide with the release of several breakthrough therapies. The multi-year relationship included a corporate renaming, logo re-design, brand identity standards, brand architecture, external messaging, multi-channel assets, exterior signage, website design and re-launch plan.
A FRESH ANGRY ORCHARD WEBSITE AND EVEN FRESHER BRAND MESSAGING:
The new AO website was designed to grow the overall cider category and position the brand as the leader in key category sentiments of “naturalness” and “refreshing”. Our website includes Cider Lessons video content and a virtual tour of AO’s Hudson Valley NY orchard.
A TOTALLY DIFFERENT CAMPAIGN WEBSITE FOR A TOTALLY DIFFERENT MERRILL LYNCH:
Merrill Lynch knows “this isn’t your father’s stock market”. To launch a proprietary asset allocation methodology—they needed a disruptive campaign and website. Our visual metaphor and brand messaging positioned ML as a bullish leader in the latest investment technology.
REVVING UP THE BRAND FOR A RE-LAUNCHED BIOTECH START-UP:
REVBIO is a med-device start-up developing a novel technology for bone repair. As they transition to a commercial stage company, REVBIO realized that a new name, brand strategy and visual identity were essential to seizing their full economic potential.
FROM SCIENCE FOCUSED TO PATIENT CENTRIC. RE-POSITIONING MSKCC:
Memorial Sloan Kettering was known for its broad range of cancer treatments. But research showed that oncological expertise in 100+ forms of cancer wasn’t resonating. Simply put—patients want to know that the hospital understand just one type of cancer—theirs.
UNDERSTANDING HOW TO BETTER REACH “AT RISK” POPULATIONS:
M! BRAND conducted focus group research, developed deep audience insights and created the compelling messaging for a highly successful public awareness campaign aimed at making sure the family caregiver—is well cared for.
AGENCY? NAH. AGENCY SHMAGENCY:
The name says it all. These guys are not an agency—they are a Shmagency. Intended to utterly disrupt the traditional creative services model, M! Brand created the name and brand identity to exist in the two seemingly contradictory worlds of classic agency design—and shameless hucksterism.