The What's Next Brand Consultancy

About US

Creative Strategy… Creative Innovation… Creative Execution!

M! Brand’s Value

M! Brand knows that innovative brands are built on innovative strategies. And today’s brand strategy starts with tomorrow's customer experiences. M! Brand has launched new products, positioned disruptive start-ups and led creative campaigns for household names including Bank of America, Sam Adams Beer, Biogen, Athenahealth, General Motors and Ziploc.

Though our results make us unique, it is our collaborative approach that makes us different. Many marketers attempt to create value for their services by working in mystical isolation. But M! Brand believes our best work comes from collaboration. With each engagement, we take our client partners on a dynamic journey which builds organizational consensus and ensures market moving creativity.

 

What’s Next?

M! Brand often begins long term relationships with a day long What’s Next? Brand Workshop. Using strategic frameworks in a collaborative setting, M! Brand can help your organization articulate problem statements, sharpen brand messaging, identify target audiences or adumbrate the digital roadmap critical to successful marketing engagements.

DISCUSS A BRAND STRATEGy WORKSHOP ▸

Principal

 
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CREATIVE & BRAND STRATEGY

Michael Tiedemann

Michael started M! Brand having led creative marketing programs for both B2B and B2C audiences. He has worked across the range of industry verticals including Healthcare, Financial Services, Hospitality, Automotive, Start-Ups and Consumer Packaged Goods. Blame his years at digital marketing powerhouse Digitas, but Michael thrives on using data-driven creativity to solve gnarly brand problems. With over two decades of experience at both boutiques and behemoths, Michael started M! Brand to work with sophisticated clients of all sizes. While the core team at M! Brand is comprised of strategists and creatives, our partners span the full range of creative and executional disciplines.

Education

School of Visual Arts
B.F.A. Advertising & Design

Cornell University
M.B.A. Marketing

Activities & Affiliations Awards

• Mass Challenge, Mentor SME CLIO
• Monotype Advisory Board GRAPHIS
• Epilepsy Foundation AMERICAN CORPORATE IDENTITY